March 2019

What do you think about our new logo?

We hope you also like our new logo. We really do! It is now in line with current trends that strive for a clear communication through a simple yet elegant design. The old one really looks a bit outdated now but served us well. “The Logo is dead, long live The Logo!”

Old GERARD logo

New GERARD logo

The brand new GERARD logo is an expression of our new corporate identity. Our goal was to make GERARD look younger, stronger and closer to our customers than ever.

To reflect that we created a more personal tagline as well:

“The worry-proof roof”.

Our new approach is supported by our new emotional and creative visuals as well. The following infographic explains this shift in more details.